Unlock Your Brand’s Potential: Elevate with Custom Packaging & Labels

packstudio author

By Brad Holmes|May 17, 2024|9 mins read

Custom packaging solutions can make the difference between someone choosing your product, or someone else’s. Beautiful, unique, custom boxes and die cut labels help complete the customer experience, making your product memorable and have people come back for more. 

In this guide, we’ll show you all the ways you can customize your product, from mailer boxes to flex pouches, that will make your product pop and your customers excited to dig in. 

custom packaging

Understanding Custom Packaging 

For small businesses and emerging brands, having custom packaging for products in your suite may seem out of reach. But for businesses hoping to grow and retain existing customers, it’s important to build brand recognition across all products, campaigns, and branding opportunities. Custom packaging is the perfect way to accomplish that. 

What Sets Custom Packaging and Products Apart?

Let’s start with an example of a typical customer experience at a farmer’s market. There are two bakeries close to each other, selling similar products – breads, jams, and other treats. The first bakery sells each item in a brown paper bag, standard plastic boxes, or mason jars. The other has their custom boxes with logos on every item, custom mylar bags for their cookies, and matching labels for their jam jars. 

Which of these bakeries appears more professional and more established? Even when both are selling delicious goods, the human eye is more often attracted to the second bakery.

The Benefits of Customization

Research points to the fact that custom printed product boxes, mailer boxes, and product labels do play a role in influencing how a customer views your brand and products. With high-end finishes, like UV spot coating or specialized Silver Inks, you can take your product labels and packaging to the next level.

1. Brand identity and recognition

Custom packaging plays a crucial role in establishing and reinforcing brand identity. When you incorporate unique design elements, logos, colors, and messaging, you can create packaging that reflects your brand’s personality and values.

Consistent branding across mailer boxes, product packages, and labels helps consumers easily recognize and recall your brand, which fosters a sense of trust and familiarity. 

Your packaging is a representation of your brand, so it’s important to ensure it will stand out on the shelf and in the mind of consumers!

2. Differentiation in the market

In today’s competitive market, differentiation is essential for capturing consumer attention and gaining a competitive edge

When you create custom packaging for your products and mailers that are unique, memorable, and aligned with your brand’s values, you can attract the right customers, seeking novel and distinct products. 

Also, customization offers flexibility in design and functionality, so you can use and send packages that are tailored to your customers’ specific needs and preferences. Think: eco-friendly materials, flexibility for hot or cold products, and specific sizes. 

3. Enhanced customer experience 

The first point of physical content between your brand and your customers is the package the product arrives in. 

With custom product labels and packaging, you can enhance the overall customer experience by creating packaging that not only protects the product, but engages with consumers. 

The right packaging can evoke emotions, like excitement, anticipation, or satisfaction, making the unboxing experience even more enjoyable. 

Personalized, custom packaging creates a sense of connection and loyalty among customers who feel appreciated, valued, and seen by the brand. 

Here’s a tip: leverage custom packaging to tell your brand’s story, share product information, and add even more value with exclusive offers. 

Four Types of Custom Packaging and Labeling

Think outside — or inside — of the box! With these four custom packaging options to personalize your products and excite your customers.

Folding product cartons

Custom product boxes make your products stand out on the shelf and showcase your brand. Custom product packaging can be personalized with a variety of unique print fishes from spot UV to specialized inks that offer a premium look and feel for your consumer packaged goods and more.

Mailer boxes

Custom mailer boxes are perfect for shipping your products to consumers, ecommerce goods, or branded subscription boxes. Made from durable corrugate, our sturdy branded mailer boxes can be customized to your product’s needs — or, just pick from one of our standard shipping box sizes.

Flexible packaging 

From custom lay-flat pouches to branded stand-up pouches, our flexible packaging options are ideal for the cannabis and food industry. Choose from a variety of sizes and finishes, including added features like hang holes or zipper closures.

Printed die cut labels 

From personalized roll and die-cut labels for high-volume orders to food packaging labels and product labels, it’s never been easier to brand your products with custom printed labels. Plus, with waterproof label options, breweries, wineries, and distilleries can keep their brand front-and-center, even in the cooler on game day.

Custom Mailer Boxes: Enhancing Presentation and Protection

A custom mailer box arriving at your customer’s doorstep is the first glimpse they get into the actual physical usage of your product. Make it stand out! 

Typical Use-Cases of Custom Mailer Boxes

Standing out is essential for e-commerce businesses. Gone are the days of mundane, generic packaging; now, it’s all about making a lasting impression. Custom mailer boxes have emerged as a pivotal tool for elevating brand identity and enriching the customer experience across various industries.

E-commerce companies, selling items like flowers, apparel, and unique foods, should utilize custom mailer boxes to accentuate their brand and continue the customer experience. Your high-quality product arriving in a plain, government-issued, cardboard box is so last century.

Whether they are unique for the season or custom all year-round, having custom mailer boxes arriving every month or quarter is an important aspect of sending subscription boxes. Your customers are expecting their shipment on time and will be excited to see the box arrive! . 

Companies often use mailer boxes as part of their marketing and promotional campaigns. These boxes can be customized with company logos, slogans, and branding elements, making them ideal for sending out promotional materials, product samples, or exclusive offers to customers or partners.

Mailer boxes are also popular for gift packaging purposes. They offer a convenient and aesthetically pleasing way to present gifts for various occasions, such as birthdays, holidays, weddings, and corporate events. With customizable designs and printing options, mailer boxes can be tailored to suit the theme or preferences of the recipient.

Folding Product Cartons: Versatility Meets Functionality

Look at those beautiful boxes on the shelf! Having custom product cartons, which delight consumers, can increase sales and brand loyalty. 

Typical Custom Product Packaging Use-Cases 

Where first impressions are everything, custom product packaging emerges as a cornerstone of brand identity and consumer engagement. From the allure of beauty products to the visual spectacle of product displays, every package tells a story – one that captivates, inspires, and ultimately drives purchase decisions.

Custom packaging for beauty products is one of the most typical usages of custom packaging. Each moisturizer, lipstick, or mascara should be protected and promoted by the box it is sold in. 

Create unique beauty product packaging for each different product in your line, that both identifies it as part of your brand but also shows off its quality item inside. 

No matter what your company sells, having a beautiful display of your products is an important marketing tool. Creating product packaging in all shapes and sizes, customized for each individual product, helps promote your brand’s identity among consumers and generate important awareness of your goods. 

Benefits of Folding Product Cartons

Sustainability has been at the core of what we do at our parent brand Mimeo for decades and doesn’t stop when it comes to our custom product packaging options. Not only are our high-quality materials FSC and Sustainable Forestry Initiative certified, but our printing process is on-demand — ensuring you only print what you need, when you need it, and reducing the amount of waste at our facilities and in yours.

When designing your custom packaging boxes, you can choose from one of our standard sizes or design your own to fit your products. After all, you know your products better than anyone and should complete the packaging process in a box made just for them. 

Flexible Packaging: Innovating Packaging Solutions

From cannabis to coffee, flex packaging is a great, innovative solution for consumable products. Their flexibility allows you to sell more products, without requiring a heavier package that can cost more, waste more material, and be less hygienic. 

Packstudio offers a variety of sizes and finishes to help you customize your flex packaging for your consumers’ needs.

Flex Packaging Use-Cases

Food products require additional levels of safety when it comes to packaging. Ensure your baked goods or beef jerky are properly sealed to ensure their freshness when they arrive. 

Medicinal products, like medical marijuana or vitamins and supplements, are also expected to have superior levels of security with their packaging. Keep them safe in flexible packaging with zipper closures.

 Advantages of Custom Flexible Packaging

  1. Extended shelf life with air-tight zipper closures 
  2. Design flexibility in shape, size, and extra features 
  3. Lighter product packaging, with lower shipping costs

Die Cut Labels: Personalizing Your Brand Identity

With custom die cut labels, the options are endless: wrap labels around each of your product, close boxes with custom stickers, stick waterproof food packaging on cold drinks, and more. 

When you don’t have the time to design custom boxes, custom die cut labels are a fast branding alternative, without sacrificing the personalization of your products. 

Why Opt for Custom Roll Label Stickers?

Tailor your custom labels on rolls with captivating details that embody your brand’s essence. You can stand out in the crowd with labels that leave a lasting impression.

Print your design and choose from a roll of labels, cut-to-size labels, sheets, or kiss-cut options. With a wide range of shapes and sizes, you can easily print the perfect label for your bottles and products.

Whether your bottle is headed to the top-shelf or the cooler, create labels that are up to the task. Add lamination to protect your design from oils and moisture and rest easy knowing our premium materials can withstand temperatures from -65 to 200℉.

Pick the finish and materials that fit your brand and product. From gloss, matte, and high-gloss (UV) finishes to waterproof vinyl options, you won’t have to compromise on form or function.

An easy-to-use platform with real-time digital proofing and previews means you can print custom bottle labels that stand out in just a few click

Final Thoughts

When you want to take your brand to the next level, custom packaging and affordable label printing will help boost word of mouth and create a consistent brand experience from order to delivery. 

  • Connect with your customers, fast. With our on-demand print technology and quick turnaround times, your business will streamline its processes to meet customer needs. 
  • Take control and save time. You’ve already put your heart and soul into designing beautiful designs – turn them into eye-catching custom product boxes and labels on our single, easy-to-use, self-serve platform. 
  • Have peace of mind with real-time visibility. Watch your order’s journey in real time, with our global tracking system, so you know when exactly to expect your delivery.

Unlock the potential of your brand with Packstudio’s custom packaging and labels. Elevate your products beyond the ordinary with tailored solutions that leave a lasting impression today.