Ultimate Guide to Printing Custom Labels on Rolls

packstudio author

By Brad Holmes|June 10, 2024|11 mins read

Custom labels are a versatile way to characterize your brand, convey necessary product information, seal packaging, or all of the above! Here we’ll delve into why you should opt for them, the best use practices, and provide insights on selecting the right printing partner for your business’s custom roll labels.

Packaging plays a crucial role in branding and customer experience. For emerging brands and small businesses, custom labels and roll stickers offer a versatile and cost-effective solution to enhance brand recognition, streamline operations, and leave a lasting impression on customers. Custom labels and roll stickers are not just practical; they are a powerful marketing tool that can significantly boost your brand’s visibility and appeal.

This comprehensive guide is your roadmap to mastering the art of custom label printing. From understanding the fundamentals of custom labels to navigating the intricacies of design and printing, we’ll walk you through each step of the process. By following our precise instructions, you’ll be equipped to create professional and high-quality custom label print files ready for uploading to Packstudio.

Join us as we explore the world of custom labels and discover how they can elevate your brand, enhance product presentation, and delight your customers. Let’s embark on this journey together and unlock the full potential of custom label packaging.

Understanding Custom Labels and Sticker Rolls

Printing custom labels is a unique branding opportunity: customers often retain your product in the original packaging, meaning it will stay in their line of sight for much longer than traditional packaging. So make sure you provide something they are happy to see — or even reuse!

What are Custom Labels?

Custom labels are a type of packaging made from various materials that can be easily printed with high-quality graphics. These labels are designed to protect and preserve the contents while providing a lightweight and versatile packaging solution. They are commonly used across various industries, including food and beverage, cosmetics, pharmaceuticals, and household produc

Definition and Structure

Custom labels are made from materials such as paper, plastic, and foil, featuring high-resolution graphics. While they do not directly preserve product freshness, their multi-layered construction contributes to packaging integrity. This helps maintain product quality by providing barriers against moisture, oxygen, and light, which are critical factors in extending shelf life and preserving product freshness.

Benefits of Custom Labels

Your packaging plays a crucial role in captivating consumers and differentiating products from competitors. Custom labels emerge as a versatile and innovative packaging solution, offering a myriad of benefits across various industries. From food to cosmetics, custom labels provide unmatched versatility, enhanced product protection, and numerous other advantages that can elevate your brand and delight your customers.

Versatility:
Various Shapes and Sizes – Custom labels can be tailored to fit a wide range of products, from small single-serving items to large bulk packages.

Different Application Options:
Available with adhesive backing, peel-and-stick options, and more, providing convenience and ease of use.

Enhanced Product Protection:
Barrier Properties: Multi-layer construction offers superior protection against moisture, oxygen, and UV light, keeping products fresh for longer.

Durability:
Resistant to wear and tear, ensuring the label remains intact during shipping and handling.

Cost-Effectiveness:
Reduced Material Costs: Custom labels use less material compared to full packaging solutions, leading to lower production costs.

Efficient Storage and Transportation:
Lightweight and space-saving, reducing shipping and storage expenses.

Sustainability:
Eco-Friendly Options: Available in recyclable and biodegradable materials, contributing to reduced environmental impact.

Less Waste:
Lightweight design results in less packaging waste compared to traditional rigid containers.

Marketing and Branding Opportunities:
High-Quality Printing: Custom labels offer a large surface area for vibrant, high-resolution graphics and branding.

Shelf Appeal:
Attractive designs and customizable shapes enhance the visual appeal, helping products stand out on the shelf.

Convenience for Consumers:
Portability: Lightweight and easy to apply, ideal for various product types.

Versatility:
Custom labels can be used on a variety of packaging types, making them a versatile solution for any product.

To further understand how packaging design can influence consumer behavior and boost sales, check out our post on Decoding the Psychology of Packaging. By understanding what custom labels are and their numerous benefits, brands can make informed decisions about their packaging strategies, ultimately enhancing product appeal and customer satisfaction.

Custom Label Shapes

Consider how your product is first seen. Is it on the shelf? Sent directly to your customer? Hanging on a rack? This will help inform what shape you should go with for your custom labels. Then consider the most common options:

Rectangle Labels
These labels are versatile and can be used for a wide variety of products. They offer ample space for branding and product information.

Circular Labels
Ideal for products that need a distinctive look. These labels are perfect for lids, jars, and other rounded containers.

Die-Cut Labels
Custom-shaped labels that fit the contours of your product packaging, adding a unique touch to your brand.

Custom Label Materials

Custom labels encompass a wide range of materials designed to provide flexibility and durability. From paper to plastic and foil, these materials offer versatility in design and functionality, making them ideal for a diverse range of products. Consider product compatibility, barrier properties, and aesthetics when selecting some of the most common options:

Paper Labels
Paper A sustainable option that’s perfect for printing on. When you want to convey authenticity, paper is the way to go.

Plastic Labels
Great for almost anything and cheap. Plastic is the go-to for labels that need durability and resistance to moisture.

Foil Labels
Foil Aluminum foil is ideal for premium products. Foil labels provide a luxurious look and feel.

Personalization Options for Custom Labels

Custom labels offer endless opportunities for branding and personalization. To make the most of these options, consider the following strategies:

Graphic Design: Collaborate with your design team or agency to create visually striking graphics and artwork that align with your brand identity and messaging. Differentiate your packaging and get noticed. Explore more insights into packaging design trends by checking out our post on the top trends in packaging design.

QR Codes: The easiest way to link to your site, related products, or encourage a review. Customers can use their camera app to quickly scan and get them where you want them to go.

Special Finishes: When you need to make a good impression, add a matte, glossy coating, metallic ink, or embossing. These provide a tactile experience that can elevate the perceived value of your product.

Key Considerations for Designing Effective Custom Labels

Designing custom labels and roll stickers involves several key considerations to ensure they are visually appealing and aligned with your brand identity:

  • Size and Shape: Choose dimensions that fit the product packaging and enhance visual appeal. Consider custom shapes for uniqueness.
  • Material Selection: Select materials that suit the application environment (e.g., waterproof materials for outdoor use) and align with sustainability goals if applicable.
  • Color and Graphics: Use colors and graphics that resonate with your brand and attract attention without overwhelming the design.
  • Text and Information: Ensure essential information such as product details, instructions, and branding elements are legible and prominently displayed.

Eco-Friendly Design Practices

Incorporate eco-friendly design practices to align with sustainability goals:

  • Recyclable Materials: Choose materials that are easily recyclable or biodegradable to reduce environmental impact.
  • Minimalist Design: Opt for simple and clean designs to minimize ink usage and waste.
  • Water-based Inks: Use inks that are environmentally friendly and minimize VOC emissions.

Case Studies in Effective Label Design

  • Case Study 1: A beverage company redesigned their labels with bold, eye-catching graphics and eco-friendly materials, resulting in increased shelf visibility and customer engagement.
  • Case Study 2: A cosmetic brand used custom labels with embossed textures and metallic finishes to convey luxury and premium quality, attracting upscale consumers.

By carefully considering design elements and printing techniques, businesses can create custom labels and roll stickers that not only enhance product presentation but also strengthen brand identity and appeal to target audiences ef


Custom Labels

Steps to Set Up Your Custom Label Print Files

1. Obtain the Dieline Template

  • Request or Download Template: Contact Packstudio or visit the website to obtain the dieline template specific to the flex pouch size and type you are designing for. This template outlines the dimensionscut lines, and fold lines for your pouch.

2. Design Your Artwork

  • Software: Use a professional graphic design software like Adobe Illustrator or Inkscape (Free) to create your artwork. These programs support vector graphics, which are essential for maintaining high resolution.
  • Place Template in Layer: Open the dieline template in your design software. Place the template on a separate layer and lock it to prevent accidental modifications.

3. Create Your Design

  • Artwork Layer: Create a new layer for your design elements. Ensure all design components (logos, text, images) fit within the designated areas on the dieline template. Keep critical design elements away from fold lines and seams.
  • Bleed Area: Extend your design beyond the dieline by at least 0.125 inches (3mm) to account for bleed. This prevents any unwanted white borders after the pouch is cut.

4. Prepare Print-Ready File

  • Convert Text to Outlines: Convert all text to outlines to prevent font issues during printing. In Adobe Illustrator, select the text and go to Type > Create Outlines.
  • Embed Images: Ensure all images are embedded within the file. This avoids any missing links when the file is opened on another system.
  • Color Mode: Set your document to CMYK color mode, the standard for print production.

5. Review and Proof Your Design

  • Check Alignment: Verify that all design elements are correctly aligned with the dieline template.
  • Proofread: Carefully check all text for spelling and grammatical errors.
  • Preflight Check: Use your design software’s preflight tools to identify any potential issues, such as low-resolution images or missing fonts.

6. Save and Export Your File

  • Save in Native Format: Save your work in the software’s native format (e.g., .ai for Adobe Illustrator) for future editing.
  • Export as PDF: Export the file as a high-quality PDF. In Adobe Illustrator, go to File > Save As, choose PDF, and select the “High Quality Print” preset.
  • Bleed and Crop Marks: Include bleed and crop marks in your export settings to guide the printer on where to cut.

7. Upload to Packstudio

  • Log In: Access your Packstudio account.
  • Upload Files: Go to the file upload section and submit your PDF file. Follow any additional instructions provided by Packstudio for file submission.

8. Review and Confirm

  • Digital Proof: Packstudio may provide a digital proof after file submission.
  • Review this proof carefully to ensure everything is correct. Approval: Approve the proof if everything is in order, or request changes if needed.

Practical Applications of Custom Labels and Roll Stickers

Utilizing Custom Labels Across Different Industries

Custom labels and roll stickers find versatile applications across various industries, each benefiting from tailored branding and functional labeling solutions:

  • Food and Beverage: Enhance product packaging with custom labels that communicate freshness, ingredients, and brand story effectively.
  • Health and Beauty: Utilize custom stickers to differentiate skincare, cosmetics, and personal care products, emphasizing ingredients and benefits.
  • Retail and E-commerce: Optimize product visibility and brand recognition with custom labels on packaging and shipping materials.
  • Manufacturing and Industrial: Improve inventory management and product identification with durable, customized labels for equipment and parts.

Enhancing Brand Recognition and Customer Engagement

Custom labels play a crucial role in reinforcing brand identity and engaging customers through strategic placement and design:

  • Consistent Branding: Maintain brand consistency across product lines and promotional materials with cohesive label designs.
  • Interactive Elements: Incorporate QR codes, hashtags, or social media icons on labels to encourage customer interaction and feedback.
  • Seasonal Promotions: Customize labels for seasonal products or limited-edition releases to drive sales and create excitement.

Case Studies in Effective Label Applications

  • Case Study 1: A specialty coffee roaster increased brand loyalty by using custom labels that highlighted origin stories and brewing recommendations, enhancing the coffee-drinking experience.
  • Case Study 2: A fashion retailer improved online sales by using custom labels on garment tags that featured care instructions and fabric details, reducing return rates and customer inquiries.

Explore emerging trends and innovations in custom labels and roll stickers:

  • Smart Labels: Incorporate NFC or RFID technology for enhanced product tracking and consumer engagement.
  • Personalization: Offer customizable labels where customers can add their names or personalized messages.
  • Sustainable Practices: Continued emphasis on eco-friendly materials and packaging solutions to meet consumer demand for sustainability.

By leveraging custom labels and roll stickers effectively, businesses can elevate their brand presence, improve customer perception, and drive sales in competitive markets.

Demonstrating Success

Real-world examples illustrate the impactful use of custom labels:

  • Case Study 1: A craft brewery expanded its market presence by featuring unique brewing techniques and regional ingredients on custom labels, appealing directly to craft beer enthusiasts.
  • Case Study 2: A pet food manufacturer saw increased sales with custom labels that emphasized natural ingredients and health benefits, meeting consumer demand for transparency and quality assurance.

Final Thoughts on Custom Labels

Product Presentation and Protection: Custom labels serve as a dynamic and visually appealing packaging solution, capable of elevating the presentation of diverse products, including food, cosmetics, and more. Not only do they enhance the aesthetic appeal of your items, but they also provide robust protection, preserving freshness and quality.

Tailored Design and Branding: The versatility of custom labels allows for tailored design and branding opportunities, enabling businesses to create packaging that reflects their unique identity and message. From vibrant graphics to personalized touches, these labels serve as a canvas for creative expression and brand recognition.

Practicality and Convenience: In addition to their visual appeal, custom labels offer practical benefits for both businesses and consumers. Their flexible nature accommodates various shapes and sizes of products, while features like resealable closures enhance convenience and usability for end-users.

Sustainability and Environmental Responsibility: With an increasing focus on sustainability, custom labels provide eco-friendly options, including recyclable and biodegradable materials. By opting for environmentally responsible packaging solutions, businesses can minimize their ecological footprint and appeal to environmentally conscious consumers.

Streamlined Production and Cost-Efficiency: The streamlined production process of custom labels, coupled with their lightweight design, contributes to cost-efficiency and operational effectiveness for businesses. Reduced material usage and efficient storage and transportation further enhance their economic benefits.

Building Brand Loyalty and Consumer Engagement: Ultimately, custom labels play a pivotal role in building brand loyalty and fostering consumer engagement. By delivering visually striking and functional packaging solutions, businesses can leave a lasting impression on customers, cultivating trust and loyalty over time.

In conclusion, custom labels offer a multifaceted approach to packaging, combining aesthetics, functionality, and sustainability to meet the diverse needs of modern businesses and consumers. By leveraging the potential of these versatile labels, businesses can enhance their product presentation, strengthen their brand identity, and foster meaningful connections with their audience.

Elevate Your Brand with Stunning Custom Labels

Discover how our high-quality, vibrant custom labels can transform your product packaging and captivate your customers. Explore our range and start designing your unique labels today!