Ultimate Guide to Printing Custom Labels on Rolls

Custom labels are an essential tool for branding, packaging, and conveying important product information. They are versatile, cost-effective, and an excellent way to enhance brand recognition. In this comprehensive guide, we’ll cover everything from the basics of custom labels to choosing the right materials, shapes, and printing methods for roll labels. Whether you’re a small business or an emerging brand, this guide will equip you with the knowledge to make informed decisions about your product packaging.

Understanding Custom Labels and Sticker Rolls

Printing custom labels is a unique branding opportunity: customers often retain your product in the original packaging, meaning it will stay in their line of sight for much longer than traditional packaging. So make sure you provide something they are happy to see — or even reuse!

What are Custom Labels?

Custom labels are a type of packaging made from various materials that can be easily printed with high-quality graphics. These labels are designed to protect and preserve the contents while providing a lightweight and versatile packaging solution. They are commonly used across various industries, including food and beverage, cosmetics, pharmaceuticals, and household produc

Definition and Structure

Custom labels are made from materials such as paper, plastic, and foil, featuring high-resolution graphics. While they do not directly preserve product freshness, their multi-layered construction contributes to packaging integrity. This helps maintain product quality by providing barriers against moisture, oxygen, and light, which are critical factors in extending shelf life and preserving product freshness.

Benefits of Custom Labels

Your packaging plays a crucial role in captivating consumers and differentiating products from competitors. Custom labels emerge as a versatile and innovative packaging solution, offering a myriad of benefits across various industries. From food to cosmetics, custom labels provide unmatched versatility, enhanced product protection, and numerous other advantages that can elevate your brand and delight your customers.

To further understand how packaging design can influence consumer behavior and boost sales, check out our post on Decoding the Psychology of Packaging. By understanding what custom labels are and their numerous benefits, brands can make informed decisions about their packaging strategies, ultimately enhancing product appeal and customer satisfaction.

Custom Label Shapes

Consider how your product is first seen. Is it on the shelf? Sent directly to your customer? Hanging on a rack? This will help inform what shape you should go with for your custom labels. Then consider the most common options:

Rectangle Labels
These labels are versatile and can be used for a wide variety of products. They offer ample space for branding and product information.

Circular Labels
Ideal for products that need a distinctive look. These labels are perfect for lids, jars, and other rounded containers.

Die-Cut Labels
Custom-shaped labels that fit the contours of your product packaging, adding a unique touch to your brand.

Custom Label Materials

Custom labels encompass a wide range of materials designed to provide flexibility and durability. From paper to plastic and foil, these materials offer versatility in design and functionality, making them ideal for a diverse range of products. Consider product compatibility, barrier properties, and aesthetics when selecting some of the most common options:

Paper Labels
Paper A sustainable option that’s perfect for printing on. When you want to convey authenticity, paper is the way to go.

Plastic Labels
Great for almost anything and cheap. Plastic is the go-to for labels that need durability and resistance to moisture.

Foil Labels
Foil Aluminum foil is ideal for premium products. Foil labels provide a luxurious look and feel.

Personalization Options for Custom Labels

Custom labels offer endless opportunities for branding and personalization. To make the most of these options, consider the following strategies:

Graphic Design: Collaborate with your design team or agency to create visually striking graphics and artwork that align with your brand identity and messaging. Differentiate your packaging and get noticed. Explore more insights into packaging design trends by checking out our post on the top trends in packaging design.

QR Codes: The easiest way to link to your site, related products, or encourage a review. Customers can use their camera app to quickly scan and get them where you want them to go.

Special Finishes: When you need to make a good impression, add a matte, glossy coating, metallic ink, or embossing. These provide a tactile experience that can elevate the perceived value of your product.

Key Considerations for Designing Effective Custom Labels

Designing custom labels and roll stickers involves several key considerations to ensure they are visually appealing and aligned with your brand identity:

• Size and Shape: Choose dimensions that fit the product packaging and enhance visual appeal. Consider custom shapes for uniqueness.
• Material Selection: Select materials that suit the application environment (e.g., waterproof materials for outdoor use) and align with sustainability goals if applicable.
• Color and Graphics: Use colors and graphics that resonate with your brand and attract attention without overwhelming the design.
• Text and Information: Ensure essential information such as product details, instructions, and branding elements are legible and prominently displayed.

Custom labels are a powerful tool for defining and branding your products, whether they are hand-made or come in their own packaging. These labels go beyond simple identification; they serve as an extension of your brand’s identity and can make a significant impact on your customers’ perception.

For hand-made goods, custom labels provide a personal touch that reflects the craftsmanship and unique qualities of your products. They can feature your logo, brand colors, and even a special message or story, helping to establish a strong connection between your brand and your customers. A well-designed label can elevate the perceived value of your hand-made items and make them stand out in a crowded market.

When it comes to products that are already in their own packaging, custom labels offer a way to enhance and differentiate your brand. They can be used to add essential information, such as product details and usage instructions, while also reinforcing your brand’s image. By incorporating elements like distinctive fonts, vibrant colors, and eye-catching designs, custom labels can transform standard packaging into a memorable and engaging brand experience.

Overall, custom labels are an investment in your brand’s future. They not only help in creating a cohesive brand image but also play a crucial role in attracting and retaining customers by adding a touch of professionalism and uniqueness to your products.

Common Products and Label Sizes

Choosing the right label size is crucial for crafting effective and visually appealing product packaging. The label size you select can significantly influence how your product is perceived, impacting everything from brand recognition to consumer trust. For example, a larger label might be ideal for showcasing intricate designs or detailed information, making it perfect for high-end products where presentation is key. On the other hand, a smaller, more discreet label can add a touch of sophistication to minimalist packaging or highlight essential details without overwhelming the design.

At Packstudio, we offer a wide range of customization options to help you find the perfect label size and design for your needs. Whether you’re packaging gourmet food items, hand-made cosmetics, or industrial products, our expert team can assist in selecting the most suitable label size and style to enhance your packaging. We understand that different industries have unique requirements, and we provide tailored solutions that reflect your brand’s identity and meet regulatory standards. With Packstudio’s advanced printing technology and diverse material choices, you can create labels that not only fit perfectly but also elevate your product’s appeal and convey a professional image.

Mason Jars

• Label Sizes: 4 oz (1″ x 2″ Rectangular, 1″ Round); 8 oz (1.5″ x 1.5″ Square, 2″ Round)
• Use Cases: Mason jars are ideal for homemade jams, sauces, and artisanal goods. The 4 oz jar’s 1″ x 2″ label is perfect for small-batch products, providing just enough space for branding. The 8 oz jars offer more room for detailed labeling, making them suitable for larger quantities or commercial sales.
• Label Finishes: Packstudio offers a variety of finishes to match your product’s aesthetic, from glossy for a polished look to matte for a more rustic, homemade appeal. Consider waterproof labels if your products will be refrigerated or exposed to moisture.

Metal Tins

• Label Sizes: 6 oz (1″ x 4″ Rectangular, 1″ Round); 8 oz (1.25″ x 9.75″ Rectangular, 2″ Round)
• Use Cases: Metal tins are frequently used for candles, spices, and cosmetics. The 6 oz tin’s 1″ x 4″ label works well for smaller, narrow tins, while the 8 oz size offers more space for branding and product details. Round labels on the lid add a professional finish.
• Label Finishes: Packstudio’s metallic or foil labels can enhance the luxurious feel of metal tins, making them ideal for high-end products. For a sleek, modern look, consider clear labels that allow the product to shine through.

Apothecary Jars

• Label Sizes: 8 oz (1.25″ x 9.75″ Rectangular, 3″ Round); 16 oz (2.25″ x 7.75″ Rectangular, 3″ Round)
• Use Cases: Apothecary jars are popular for packaging bath salts, essential oils, and premium cosmetics. The 8 oz jar’s 1.25″ x 9.75″ label provides ample space for branding, while the 16 oz jar is suited for larger products. The round label on the lid offers a perfect spot for your logo or a standout design.
• Label Finishes: Choose a matte finish to complement the vintage look of apothecary jars, or opt for a kraft paper label for an organic, natural product line. Packstudio offers these finishes to help your product stand out on the shelf.

Jelly Jars

• Label Sizes: 8 oz (1″ x 4″ Rectangular, 2″ Round); 16 oz (2.5″ x 4″ Rectangular, 1.5″ Round)
• Use Cases: Jelly jars are commonly used for preserves, sauces, and honey. The 8 oz jar’s 1″ x 4″ label is ideal for small-batch products, providing enough space for branding and essential product information. The larger 16 oz jar suits retail products or family-sized portions.
• Label Finishes: A glossy finish enhances the vibrancy of your product, especially for brightly colored jams and jellies. If you want a handcrafted, artisanal look, Packstudio’s textured finishes can help convey that feel.

Status Jars

• Label Sizes: 12 oz (2.25″ x 7.75″ Rectangular, 2.5″ Round); 21 oz (3.25″ x 7.75″ Rectangular, 3.5″ Round)
• Use Cases: Status jars are perfect for premium candles, confectioneries, or decorative goods. The 12 oz jar’s 2.25″ x 7.75″ label allows for detailed branding, while the 21 oz jar provides more space for larger products.
• Label Finishes: Packstudio’s soft-touch matte finish adds a luxurious feel to your product. For a minimalist approach, clear labels are ideal for showcasing the contents of the jar.

Straight-Sided Jars

• Label Sizes: 4.6 oz (1.5″ x 3.75″ Rectangular, 1.5″ Round); 9.3 oz (2.25″ x 7.75″ Rectangular, 2″ Round)
• Use Cases: Straight-sided jars are versatile and commonly used for condiments, spreads, and creams. The 4.6 oz jar is ideal for single servings, while the 9.3 oz jar is perfect for retail. The rectangular label provides a clean, modern look.
• Label Finishes: Packstudio offers high-gloss finishes for a polished appearance, which is especially effective for cosmetic products. Waterproof labels are a must if your products will be exposed to moisture.

Choosing the Right Label Size and Finish

When it comes to product packaging, the label is more than just a tag—it’s a vital component of your brand’s identity and a tool for communication. Selecting the correct label size and finish is essential to ensure your products make a strong, lasting impression. Here’s how to make the right choices:

Measure and Match the Container

• Size Matters: Start by measuring your container’s surface area, including its height, width, and circumference. The label should be proportional to the container, ensuring that it doesn’t overpower the product or look undersized. For round containers like jars and tins, consider the curvature and how it affects label application.
• Functionality: Labels must fit the container without creasing or wrinkling, especially if they need to wrap around curved surfaces. The right size will also provide enough space to include all necessary information, such as product name, ingredients, and branding.

Reflect Your Brand Identity with the Right Finish

• Glossy Finishes: Glossy labels offer a shiny, polished appearance that makes colors pop. This finish is ideal for products where vibrancy and eye-catching appeal are crucial, such as cosmetics, gourmet foods, or premium beverages.
• Matte Finishes: A matte finish provides a softer, more understated look that can convey a sense of elegance or rustic charm. Matte labels are perfect for artisanal or eco-friendly products where a natural, handcrafted feel is desired.
• Metallic and Foil Finishes: For luxury items, metallic or foil labels can add an element of sophistication and exclusivity. These finishes reflect light and can make your product stand out on the shelf, particularly in the beauty and fashion industries.
• Clear Labels: Clear labels offer a minimalist, modern look by allowing the product to be the star. They’re perfect for transparent containers where the contents are visually appealing, such as high-end skincare products or specialty beverages.
• Waterproof and Durable Finishes: If your product will be exposed to moisture, oils, or frequent handling, waterproof or durable finishes are essential. These labels ensure that your branding and information remain intact, even in challenging environments.

Align with Your Target Market

• Audience Expectations: Consider what your target market expects from your product. A luxury cosmetic line might benefit from a metallic finish, while a line of organic foods might be better suited to kraft paper labels that emphasize sustainability.
• Product Purpose: The label should match not just the container, but the purpose of the product. A label on a high-end candle, for instance, might use soft-touch matte for a luxurious feel, while a sports drink might opt for a glossy, waterproof label to withstand rough conditions.

By carefully selecting the right label size and finish, you ensure that your product not only stands out on the shelf but also aligns with your brand’s identity and meets the practical needs of your customers. Whether you’re aiming for a sleek

---

Practical Applications of Custom Labels and Roll Stickers

Utilizing Custom Labels Across Different Industries

Custom labels and roll stickers find versatile applications across various industries, each benefiting from tailored branding and functional labeling solutions:

• Food and Beverage: Enhance product packaging with custom labels that communicate freshness, ingredients, and brand story effectively.
• Health and Beauty: Utilize custom stickers to differentiate skincare, cosmetics, and personal care products, emphasizing ingredients and benefits.
• Retail and E-commerce: Optimize product visibility and brand recognition with custom labels on packaging and shipping materials.
• Manufacturing and Industrial: Improve inventory management and product identification with durable, customized labels for equipment and parts.

Enhancing Brand Recognition and Customer Engagement

Custom labels play a crucial role in reinforcing brand identity and engaging customers through strategic placement and design:

• Consistent Branding: Maintain brand consistency across product lines and promotional materials with cohesive label designs.
• Interactive Elements: Incorporate QR codes, hashtags, or social media icons on labels to encourage customer interaction and feedback.
• Seasonal Promotions: Customize labels for seasonal products or limited-edition releases to drive sales and create excitement.

---

Final Thoughts on Custom Labels

Product Presentation and Protection: Custom labels serve as a dynamic and visually appealing packaging solution, capable of elevating the presentation of diverse products, including food, cosmetics, and more. Not only do they enhance the aesthetic appeal of your items, but they also provide robust protection, preserving freshness and quality.

Tailored Design and Branding: The versatility of custom labels allows for tailored design and branding opportunities, enabling businesses to create packaging that reflects their unique identity and message. From vibrant graphics to personalized touches, these labels serve as a canvas for creative expression and brand recognition.

Practicality and Convenience: In addition to their visual appeal, custom labels offer practical benefits for both businesses and consumers. Their flexible nature accommodates various shapes and sizes of products, while features like resealable closures enhance convenience and usability for end-users.

Sustainability and Environmental Responsibility: With an increasing focus on sustainability, custom labels provide eco-friendly options, including recyclable and biodegradable materials. By opting for environmentally responsible packaging solutions, businesses can minimize their ecological footprint and appeal to environmentally conscious consumers.

Streamlined Production and Cost-Efficiency: The streamlined production process of custom labels, coupled with their lightweight design, contributes to cost-efficiency and operational effectiveness for businesses. Reduced material usage and efficient storage and transportation further enhance their economic benefits.

Building Brand Loyalty and Consumer Engagement: Ultimately, custom labels play a pivotal role in building brand loyalty and fostering consumer engagement. By delivering visually striking and functional packaging solutions, businesses can leave a lasting impression on customers, cultivating trust and loyalty over time.

In conclusion, custom labels offer a multifaceted approach to packaging, combining aesthetics, functionality, and sustainability to meet the diverse needs of modern businesses and consumers. By leveraging the potential of these versatile labels, businesses can enhance their product presentation, strengthen their brand identity, and foster meaningful connections with their audience.